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BUSINESS SERVICES
Competitive Intelligence
Projects
Competitive Community
Information Networking (CCIN)
Trade Shows and Conference
Intelligence
Operations
Business Strategy Development
Business Wargaming
KIPP offers a number of strategic and competitive services including:
Competitive
Intelligence Projects
Businesses will routinely
have intelligence needs that either cannot be done in-house, or are more effective
done through outsourcing. Big projects,
especially involving extensive primary or secondary research, may easily exceed
organic resources. KIPP, and its
network of strategic partners, can provide critical services or augmentation needed
for a variety of competitive intelligence projects that may involve Prioritization
and Direction, Collection, Fusion and Synthesis, Analysis, Dissemination,
Utilization, and Feedback support or process improvement consulting. Many times, intelligence projects will find
that effectively engaging senior management into the process the biggest hurdle.
KIPP provides subject matter expertise in how this can be done while also truly
being an outside consultant helping to overcome so many of the corporate culture
issues that too often hinder progress within a company. KIPP has a long history developing and
managing leading edge intelligence programs, and can help your firm in variety of
ways from building an intelligence operation from scratch to significantly improving
the return on investment of a current functional area. KIPP also can provide leading experts in
competitive intelligence as needed for various specialty needs, and has an array of
training courses in competitive intelligence functional areas that can transform
your CI shop from an also run to best in class.
Competitive Community Information
Networking (CCIN)
Amalgamating best
practices from business or competitive intelligence community, community policing
practices and the government intelligence community, KIPP has co-developed a process
of developing and managing a human source network through a business sector or
industry ideally suited for the asymmetric challenges of maintaining situational
awareness in the global marketplace and information age. Placing key human intelligence sources
across all direct and indirect competitors and influencers on the value chain, CCIN
maximizes return on investment by significantly reducing calculative strategic risk.
Applying an array of lessons learned, KIPP’s unique CCIN approach provides its
clients important tools that keep this process both ethical and legal, while
dramatically enhancing market indications and warning of competitive change to
permit effect planning, strategizing and mitigation of threats or opportunities.
Trade
Show and Conference Intelligence Operations
Companies and public
agencies spend a great deal of money annually on trade shows and conferences. When all the normal costs are added up such
as registration fees, travel and time away from the office, the investment is
substantial, especially so if it also involves running a booth or other promotional
activities. However, too many managers find the traditional approach to be too
unstructured (or ill-prepared). Conference
goals and objectives may not match operational or strategic objectives. The less organized and prepared manner in
which this is done minimizes the opportunity of achieving the real return on
investment, the reason your company sent a team.
The essential value of a conference or trade show is twofold, gathering
valuable information and influencing key people (i.e., such as buyers, suppliers,
distributors or vendors). Ironically,
companies rarely invest on preparing their team of attendees to effectively conduct
these essential tasks, and this oversight too often makes these events lost
opportunities. For a company team attending a trade show or conference, there are
both offensive and defensive actions that should be undertaken, and if this is a
managed process it requires skilled “quarterbacking” and “linebacking”
support for the team. KIPP provides
training with tools for gathering information without “showing your hand,” while
at the same time preventing competitors from gathering from your firm’s “crown
jewels” of proprietary trade information in exchange. Learning how to most
effectively approach, converse and “network” with other attendees is the key to
turning any trade show or conference into an intelligence and influencing bonanza. KIPP provides its clients with a range of
services from training to active involvement with company/agency teams on-site,
especially detailed preparation and planning. For
firms attending trade shows or conferences in Southern California and the Southwest,
Washington DC, Atlanta, and other key cities, KIPP is ideally suited to augment your
competitive intelligence team by providing skilled, cost-effective operatives from
the local area as needed.
Business
Strategy Development
KIPP teams with top-notch
consulting firms like KappaWest to provide clients a range of engagement options
for developing, refining and improving strategy or long-range plans. Bringing together a broad array of
variables, factors and inputs into the business strategy development process, KIPP’s
approach is often twice as effective as traditional senior management directed
strategy, and applies a methodology that builds consensus in the management team
across disciplines and functional lines – which is often the biggest hurdle to
making change. KIPP can provide
research and analysis support, facilitate meetings and discussion groups, conduct
tabletop exercises and even full business wargame sessions.
Business
Wargaming
KIPP is proudly associated with KappaWest Inc., one of the world’s premiere consulting firms in developing and conducting business or executive wargaming and scenario-based planning services. Going well beyond traditional black hat vs. white hat approaches, KIPP uses a halo or rainbow team approach, having designated role-playing teams for direct and indirect competitors, market and technology inputs, regulatory influences and government, and other teams as needed in addition to the Home Team and umpires. This approach ensures an optimal deliverable by maximizing the number of inputs and considerations needed for real world planning and decision-making. All wargames and planning sessions are built on strong competitive intelligence projections and analyses, forcing decision makers to determine realistic allocations of their limited resources in the marketplace in ways that maximize future growth and revenues. In many cases, wargames provide needed to catalyst for changing the direction of a company by allowing players to “die in the wargame” but then equally realize that failure to implement major changes will ensure death in the marketplace.
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