
KIPP offers a number of strategic and competitive services:
Competitive Intelligence Projects
Businesses will routinely have
intelligence needs that either cannot be done in-house, or are more effective
done through outsourcing. Big projects, especially involving extensive
primary or secondary research, may easily exceed organic resources. KIPP,
and its network of strategic partners, can provide critical services or
augmentation needed for a variety of competitive intelligence projects that may
involve Prioritization and Direction, Collection, Fusion and Synthesis,
Analysis, Dissemination, Utilization, and Feedback support or process
improvement consulting. Many times, intelligence projects will find that
effectively engaging senior management into the process the biggest hurdle.
KIPP provides subject matter expertise in how this can be done while also truly
being an outside consultant helping to overcome so many of the corporate
culture issues that too often hinder progress within a company. KIPP has
a long history developing and managing leading edge intelligence programs, and
can help your firm in variety of ways from building an intelligence operation
from scratch to significantly improving the return on investment of a current
functional area. KIPP also can provide leading experts in competitive
intelligence as needed for various specialty needs, and has an array of
training courses in competitive intelligence functional areas that can
transform your CI shop from an also run to best in class.
Trade Show and Conference Intelligence Operations
Companies and public agencies
spend a great deal of money annually on trade shows and conferences. When
all the normal costs are added up such as registration fees, travel and time
away from the office, the investment is substantial, especially so if it also
involves running a booth or other promotional activities. However, too many
managers find the traditional approach to be too unstructured (or
ill-prepared). Conference goals and objectives may not match operational
or strategic objectives. The less organized and prepared manner in which
this is done minimizes the opportunity of achieving the real return on
investment, the reason your company sent a team. The essential value of a
conference or trade show is twofold, gathering valuable information and
influencing key people (i.e., such as buyers, suppliers, distributors or
vendors). Ironically, companies rarely invest on preparing their team of
attendees to effectively conduct these essential tasks, and this oversight too
often makes these events lost opportunities. For a company team attending a
trade show or conference, there are both offensive and defensive actions that
should be undertaken, and if this is a managed process it requires skilled
“quarterbacking” and “linebacking” support for the team. KIPP provides
training with tools for gathering information without “showing your hand,”
while at the same time preventing competitors from gathering from your firm’s
“crown jewels” of proprietary trade information in exchange. Learning how to
most effectively approach, converse and “network” with other attendees is the
key to turning any trade show or conference into an intelligence and
influencing bonanza. KIPP provides its clients with a range of services
from training to active involvement with company/agency teams on-site,
especially detailed preparation and planning. For firms attending trade
shows or conferences in Southern California and the Southwest, Washington DC,
Atlanta, and other key cities, KIPP is ideally suited to augment your competitive
intelligence team by providing skilled, cost-effective operatives from the
local area as needed.
Business Strategy Development
KIPP teams with top-notch consulting firms like Kappa West to provide clients a range of engagement options for developing, refining and improving strategy or long-range plans. Bringing together a broad array of variables, factors and inputs into the business strategy development process, KIPP’s approach is often twice as effective as traditional senior management directed strategy, and applies a methodology that builds consensus in the management team across disciplines and functional lines – which is often the biggest hurdle to making change. KIPP can provide research and analysis support, facilitate meetings and discussion groups, conduct tabletop exercises and even full business wargame sessions.
Business Wargaming
KIPP is proudly associated
with Inc., one of the world’s premiere consulting firms in developing
and conducting business or executive wargaming and scenario-based planning
services. Going well beyond traditional black hat vs. white hat
approaches, KIPP uses a halo or rainbow team approach, having designated
role-playing teams for direct and indirect competitors, market and technology
inputs, regulatory influences and government, and other teams as needed in
addition to the Home Team and umpires. This approach ensures an optimal
deliverable by maximizing the number of inputs and considerations needed for
real world planning and decision-making. All wargames and planning
sessions are built on strong competitive intelligence projections and analysis,
forcing decision makers to determine realistic allocations of their limited
resources in the marketplace in ways that maximize future growth and revenues.
In many cases, wargames provide needed to catalyst for changing the direction
of a company by allowing players to “die in the wargame” but then equally
realize that failure to implement major changes will ensure death in the
marketplace.